Time for Change
The old Neon Sine Software website has had the same structure since it started in 2004. It was written in html, using a text editor - so it was clean, simple and fast. Those are good qualities, and we have a similar attitude towards developing software.
However, in recent years, the fact that the site was not mobile-friendly has been causing search rankings to drop.
Therefore, despite our software currently only consisting of desktop applications at present, it has become necessary to change the site and make it mobile-friendly.
We decided to use WordPress for the new site. This made it quicker to develop the new site, and should also help us to keep it up-to-date in future.
We also took the opportunity to add a shopping system, using WooCommerce and the Storefront theme. (The old site just had PayPal Buy It Now buttons.) This makes it easier for us to request things like the name required for your licence key. It also makes it easier to send temporary licence keys automatically, immediately when an order is placed.
Some screen shots of the old site are shown below.